Ben Sampson Headshot

Hey, I'm Ben!

I build, buy, and invest in businesses.

I've had 2 successful exits. Way more failures.

I send one action packed email a week called a 1x1x1 covering crazy cool businesses I spot, updates on what we're building and buying, and lessons from the journey of an entrepreneur.  

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Belly to Belly- Ben's 1x1x1 - August 22, 2025 🚀

We live in a world where “connecting” means staring into a 2-inch Zoom box while pretending you don’t look at yourself the whole time.

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Applying Constraints to Build the Right Business - Ben's 1x1x1 - August 15, 2025 🚀

Like many of you reading this silly little newsletter, I have a new business idea every week.​ And when I say “new business idea,” I mean mostly bad ideas. Think “Uber for parrots” bad.

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The Deal Team Assembleth - Ben's 1x1x1 - August 8, 2025 🚀

After selling WeHero and The Impact Job, I did the logical next thing: I jumped to the other side of the table. The buyer’s table.

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Operational Excellence - Ben's 1x1x1 - July 25, 2025 🚀

At Pono, one of our core values is Operational Excellence, which sounds like something you’d find on a corporate mug, but I swear it actually means something around here.

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I Launched a Print Newspaper in 2025. On Purpose. - Ben's 1x1x1 - July 18, 2025 🚀

Yup. Real ink. Real paper. Real people holding it in their hands.

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My favorite part of building a business - Ben's 1x1x1 - July 11, 2025 🚀

There’s a lot that goes into building a business. Ideas, product-market fit, funding, growth… yada yada yada. But my favorite part?

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The Ultimate Startup - Ben's 1x1x1 - July 4, 2025 🚀

Sometimes I think about how the founding of America was basically a startup.

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The last 5% - Ben's 1x1x1 - June 27, 2025 🚀

I always forget how brutal the last 5% of a project is. ​It’s like the boss level you didn’t train for.

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Old School All The Way - Ben's 1x1x1 - June 13, 2025 🚀

I think it’s so easy to let AI take over… well, everything. It’s kind of like the first time I discovered Bitchin’ Sauce.

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I Respect The Endurance - Ben's 1x1x1 - June 6, 2025 🚀

I respect the endurance.​ Recently I’ve talked to a few founders who spent years in the startup desert. ​No product-market fit, no salary, no exit in sight. Just vibes and ramen.

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What if we did it differently? - Ben's 1x1x1 - May 30, 2025 🚀

What if we did it differently? That’s the question that keeps popping up in my head lately. Not “how do we scale faster?" Not “how do we raise a round?”

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Playing The Long Game - Ben's 1x1x1 - May 23, 2025 🚀

My wife works for Workday. ​If you don’t know Workday, it’s a giant publicly traded company that does HR, payroll, and finance software for companies that actually read their employee handbooks.

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I need your help - Ben's 1x1x1 - May 16, 2025 🚀

Alright everyone. This one’s a little different than my usual Friday email. I want your feedback on a new project I’ve been diving deep into called Luna.

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My momentum hack - Ben's 1x1x1 - May 9, 2025 🚀

Every now and then, life hands you a “boss level” challenge. Big workload. Big problems. Big dreams. Big uh-oh. When that happens, I try to go full beast mode.

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This Idea Might Suck (Here’s How to Tell) - Ben's 1x1x1 - May 2, 2025 🚀

“When do you throw in the towel?” Honestly… this is the question that haunts every founder more than their bank balance.

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The Creative Act - Ben's 1x1x1 - April 25, 2025 🚀

I don’t paint. I don’t write poetry. I believe that my form of art is really building businesses. ​Most of the businesses (especially the brands) are really just an extension of myself.

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Brands Are Moats - Ben's 1x1x1 - April 18, 2025 🚀

With the barriers to entry basically crumbling in most industries (like, your cousin Todd with a WiFi signal can prompt build a website and suddenly become a "tech bro”) you need to invest in moats.

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I hate pulling trains uphill - Ben's 1x1x1 - April 11, 2025 🚀

Let me tell you what I hate. I hate pulling trains uphill. If you’ve ever tried to build a business in a shrinking market, you know what I mean.​

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Personal Opinion Alert: Being a Solo Founder Sucks - Ben's 1x1x1 - March 14, 2025 🚀 Copy

Marketing and sales are damn near everything. Over the last 12 months, I feel like I’ve been back in school except this time, it’s not some fancy college program.

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Personal Opinion Alert: Being a Solo Founder Sucks - Ben's 1x1x1 - March 14, 2025 🚀

I’d trade all of that in a heartbeat to build cool stuff with cool people I love spending time with.

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Marketing is just... hard - Ben's 1x1x1 - March 7, 2025 🚀

I share this all to say: if marketing feels like you’re just setting cash on fire while whispering “please work” into the void, congrats, you’re normal. ​

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Who's your hype man? - Ben's 1x1x1 - February 28, 2025 🚀

This dude, Mufasa, is not just fired up for Friday.​ He’s got the greatest hype man of all time backing him up. And that got me thinking… Everyone needs a hype man.

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The Oldest Company In The World - Ben's 1x1x1 - February 21, 2025 🚀

We’re talking thousands of years old. Like... companies that were around before your ancestors figured out how to boil water.

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A High Bias for Action - Ben's 1x1x1 - February 14, 2025 🚀

There are a lot of great traits to look for in the people you surround yourself with. Integrity? Sure. Intelligence? Cool. But the stand out for me recently is a high bias for action.

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My 100th email! - Ben's 1x1x1 - February 6, 2025 🚀

If this is your first email, don’t worry, you’re only 99 behind. I thought a lot about what to write today.

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The View from 10,000 Feet - Ben's 1x1x1 - April 4, 2025 🚀

Here's a weird phenomenon: when I'm running my own business, every decision feels like diffusing a bomb blindfolded.

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My AI Bummer Post - Ben's 1x1x1 - January 31, 2025 🚀

AI is moving so fast it feels like I’m watching an avalanche, and my brain won’t stop spinning.

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Oatmeal King 🥣 - Ben's 1x1x1 - December 20, 2024 🚀

We went to visit Bob's Red Mill! Yup - the oatmeal and flour company.

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Stair stepper businesses 🧱⬆️ - Ben's 1x1x1 - December 6, 2024 🚀

Stair stepper businesses. Just like all of us unique flowers, businesses grow in lots of different patterns.

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Bison, lots of land, and thousands of changes - Ben's 1x1x1 - January 17, 2025 🚀

The Tipping Point Myth: It’s Not One Big Thing, It’s a Thousand Tiny Things

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The #1 tool in my bathroom 🚽 - Ben's 1x1x1 - January 10, 2025 🚀

Alright, I’m kicking humility to the curb today. My wife and I crushed our 2024 goals!

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Coffee and Inspo - Ben's 1x1x1 - November 22, 2024 🚀

I meet a lot of business owners. This month for example, I'll connect with over 30 founders and owners.And every now and again, I connect with someone that shakes my frame. Makes me rethink everything I'm working on.

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The Anti Salesman - Ben's 1x1x1 - November 15, 2024 🚀

I had 8 sales meetings this week. 50% were belly to belly which I love. But I don't think of them as sales meetings.

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You pushed out to the world 🌎 - Ben's 1x1x1 - November 8, 2024 🚀

This little side project is actually a decent business with a huge following raking in 700,000 visitors a day to the site with an audience of over 1 million people.

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Super human contractors 💪 - Ben's 1x1x1 - November 1, 2024 🚀

I LOVE building teams. It's one of the big reasons I love starting companies.

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The 2nd richest family in the world 💰 - Ben's 1x1x1 - October 25, 2024 🚀

I’m in Bentonville this week meeting with clients, spending time in person with the Pono Ventures team, and riding bikes. Since we’re in the land of Walmart’s HQ, I did a little dive on the Waltons.

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Purple Cows 🐄 - Ben's 1x1x1 - October 18, 2024 🚀

Purple cows are one of the greatest business/marketing strategies ever. So today I thought I would share 9 of my favorite purple cows.

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This simple business is bringing in $6,160 / day 👀 - Ben's 1x1x1 - September 27, 2024 🚀

This simple business has been right under my nose for years quietly bringing in $6,160 / day.

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How to Start a Job Board: Step-by-Step Guide to Building a Niche Job Board Business

So you want to start a job board? Great idea. I’ve built one myself, sold it, and can tell you firsthand—this business works.

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Solitude, reflection, growth - Ben's 1x1x1 - October 4, 2024 🚀

Last week, I did something a little different—I went on a solo retreat. Yup, just me, myself, and I.

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I'm making wine - Ben's 1x1x1 - October 11, 2024 🚀

I'm doing the thing. I'm making wine! And no, this isn’t some new business venture (even though my brain is screaming to turn it into one).

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The man who taught me sales - Ben's 1x1x1 - September 20, 2024 🚀

I was thinking recently about the people who’ve had the biggest impact on my life. The ones who shaped where I am today. One of those people is Skip Miller. Skip was an absolute legend in Silicon Valley sales.

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The path to a $3.3M property 🏠 - Ben's 1x1x1 - September 13, 2024 🚀

Look, I love a good business idea as much as the next guy. It’s like caffeine for my brain — gets me hyped and grinding. But here’s the trap I used to fall into: I’d get so fired up by the idea that I’d lose sight of what...

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How to Start an Event Planning Business in 5 simple steps

Learn how to start an event planning business with this comprehensive step-by-step guide. From legal requirements to marketing strategies, we cover everything you need to build a successful event planning company.

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Ben's 1x1x1 - September 6, 2024 🚀 - How We 4x'd MRR in 8 Months

I love it when you can find little levers in a business that drive meaningful changes. One of our businesses Pono Ventures has been on a growth tear this year creating good (and some bad) results.

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Ben's 1x1x1 - August 30, 2024 🚀 - Sales Trainwreck to Sales Ninja 🥷

5 Sales Hacks: How to Flip the Script, Listen More, and Close Deals Like a Pro

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Ben's 1x1x1 - August 23, 2024 🚀 - How much does it cost to buy a ski park 🎿

OMG OMG! Our local ski park Mt. Bachelor just went up for sale. This is super interesting to me. I mean, how cool would it be to own your local ski park with the right investor group/partner?!

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Ben's 1x1x1 - August 9, 2024 🚀 - Losing mindsets are toxic 💀

Losing mindsets are as toxic as the hot pocket I consumed yesterday. Maybe the olympics are wearing off on me, but I have been obsessed with the idea of winning mindsets recently.

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Ben's 1x1x1 - August 2, 2024 🚀 - Back in the trough

I looked at 38 businesses this week for potential acquisition targets. Many have a business that is dramatically different than the business they set out to start.

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Ben's 1x1x1 - July 26, 2024 🚀 - I looked at 38 businesses this week. My take away.

I looked at 38 businesses this week for potential acquisition targets. Many have a business that is dramatically different than the business they set out to start.

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Ben's 1x1x1 - July 12, 2024 🚀 - Shots On Goal

My business partner and I have a lot of weaknesses. But amidst our graveyard of weaknesses, I think we have a few strengths. One of our greatest strengths - we take a lot of shots on goal.

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Ben's 1x1x1 - July 5, 2024 🚀 - Inspired To Give

The fact that my cousin is 29 and has this thriving business is not what was inspirational. The inspiration, was that he is 29 and is already aggressively giving back.

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Ben's 1x1x1 - August 16, 2024 🚀 - Embracing Rejection 🛑

Rejection sucks. Or at least it did for me for a long time.

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Ben's 1x1x1 - July 19, 2024 🚀 - Red Ocean Strategy 📕

As entrepreneurs, we all dream of the blue ocean. Not the blue ocean that you can see from your vacation villa in Tahiti (maybe next year Ben). We dream of the blue ocean for business that has few to no competitors.

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Ben's 1x1x1 - June 21, 2024 🚀 - Legacy businesses

I've been thinking a lot about legacy businesses recently. Basically the business equivalent of a family heirloom that doesn't gather dust.

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Ben's 1x1x1 - May 24, 2024 🚀 - Fire Fast

Once upon a time, I was terrible at firing. I would drag it out with the hope that the team member would improve, or maybe even quit before it came to a firing decision. This was a massive waste of time and money.

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Ben's 1x1x1 - May 3, 2024 🚀 - NO

The hardest thing for me to say - No.I'm a yes man. Being a yes man can be beneficial, mainly for opening doors and making new connections. Also makes me happy to make people happy.

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Ben's 1x1x1 - June 14, 2024 🚀 - You want how much for this business?!

Getting your dog groomed isn't the only thing that's expensive these days. Businesses are expensive!

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Ben's 1x1x1 - June 7, 2024 🚀 - My Most Productive 120 Minutes

You lose 36% of your investment in GameStop. "Expected." Then, your dog somehow got into the neighbors yard and ate one of their chickens. "WTF?!" Then you get a flat tire on your way to work. "Classic."

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Ben's 1x1x1 - May 31, 2024 🚀 - Our Super Power

Our Super Power - Speed In Testing 🐇 This mindset has probably saved us millions of $ in time and money.

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Ben's 1x1x1 - May 17, 2024 🚀 - How To Hire

This is what matters when it comes to hiring. There are so many things that make up a good hire. I try to keep my hiring methodology simple.I look for these traits in every candidate:

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Ben's 1x1x1 - May 10, 2024 🚀 - Mindset Hurtles 🧠

Shifting my mindset for better performance. Sometimes I feel like a race car driver that's building his car when the race is already 20 laps in. I'm in the wrong mindset in the wrong phase of the race.

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Ben's 1x1x1 - April 16, 2024 🚀 - This company is going to kill my business

I think a lot more about risk than I have in the past. For the bulk of my professional life, I've been "risk-on" (god that was a fun decade) but now I analyze investments, deals, clients, and most importantly, my time, through a n

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Ben's 1x1x1 - April 19, 2024 🚀 - De-risking

I think a lot more about risk than I have in the past. For the bulk of my professional life, I've been "risk-on" (god that was a fun decade) but now I analyze investments, deals, clients, and most importantly, my time, through a n

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Ben's 1x1x1 - March 29, 2024 🚀

Can I give you a check for $50,000 today? Yes please! Sometimes I get attracted to a B2C business but remind myself that B2B businesses are the best for so many reasons. Here is one from a few years ago:

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Ben's 1x1x1 - April 12, 2024 🚀

An investment opportunity came across my desk this week that is much riskier than what I typically consider putting time and money into.

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Ben's 1x1x1 - March 22, 2024 🚀

As more and more of our friends have kids, our Saint Patrick's Day celebrations have really changed for the better 🍀.

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Ben's 1x1x1 - April 5, 2024 🚀

Finding the one metric that matters. It's easy to get overwhelmed with data. Number of leads, top line revenue, how many beers are left in the office fridge. The list goes on and on.

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Ben's 1x1x1 - March 15, 2024 🚀

For those of you that are new here, every week I send what I call a 1x1x1.​ One learning or interesting item from my week. One interesting item/tool of the week. One image from my life. Let's dive in 👇

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Ben's 1x1x1 - March 8, 2024 🚀

For those of you that are new here, every week I send what I call a 1x1x1.​ One learning or interesting item from my week. One link to something I found interesting on the internet. One image from my life. Let's dive in 👇

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