About me

Hey, I'm Ben and I love building businesses.

A bit about me: I jumped into the startup game in high school with Aspect, selling premium organic athletic gear all over California.

I did a stint as a financial analyst at Del Monte when I was 19 – crazy story how that happened.

Then I started Soul id, a social media platform for action sports athletes. NBC called it one of the fastest-growing sports brands, and I ended up in the Thiel Summit's under-20 entrepreneur squad. Still not sure why they picked me.

After four years with Soul id, I  joined Outsell Inc. in 2016 as a Product Manager, later joined the exec team as VP of Product and Head of Outsell for Startups. My job? Crafting products to turn CEOs into superheroes and spotting the wildest startups at the data-tech intersection.

Then came WeHero – the experiment to help top-tier companies nail Corporate Social Responsibility. Goal? Empower 1,000,000 folks to give back easily and impactfully. March 2023, it got acquired by private equity.

Since then, we've built and acquired a few other businesses on our journey.

Today, I continue to build businesses and thoroughly enjoy helping others in their startup journey.

I write about building Freedom Companies to achieve what I call the three freedoms:

A life of financial freedom.
A life of time freedom.
A life of creative freedom.

I send one action packed email a week called a 1x1x1 where I write about businesses and people that I think are inspirational when it comes to creating freedom in their lives, or updates on the businesses we're building and buying.

Thank you for following along. Let's get building!