For those of you that are new here, every week I send what I call a 1x1x1.
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One thought from my week.
One interesting find/tool from my week.
One image from my life.

Let's dive in 👇

Thought from the week

Enjoying the journey (and accidentally becoming patient)

For most of my life as a founder, my operating system was simple:

Move. Faster.

Hire fast.

Fire fast.

Market fast.

Build fast.

Test fast.

If things weren’t moving at warp speed, I felt like I was failing.

I’d lie awake at night doing mental math on velocity.

Why isn’t this moving faster?

Why aren’t we further along?

What if someone else ships first?

Very calming stuff.

Luna is the first project where I’ve intentionally… slowed down.

(With the exception of some historical moments where I wanted to gently toss our dev timeline into the sun.)

We’ve built 60 versions of the app.

It’s been almost a year.

And it’s still not fully in market.

On paper, that would’ve driven past-me insane.

And don’t get me wrong, I’d love things to move a bit faster.

Now that I’m owning a lot more of the development myself, the pace has picked up.

But if I’m being honest, a big chunk of the speed (or lack thereof) has been… me.

I’ve been obsessed with the details.

The pixels.

The edge cases.

The “what happens when someone does this at 2am with a sick dog” scenarios.

It feels like I’m taking everything I’ve learned from every past venture.

Every scar, every skill, every tool, and channeling it into this one product.

And while the pace isn’t where my inner goblin wants it to be, slowing down has been… kind of great?

I’ve been thinking in 10-year terms, not 10-week sprints.

Enjoying the craft.

Leaning into the art.

I actually think this might be a competitive advantage.

In a world optimized for instant gratification, hot takes, and dopamine hits, patience is rare.

Endurance is rarer.

Instead of chasing the fast win, pick a big, meaningful problem you’d still be excited to work on a decade from now.

You immediately land in a very small group of founders, the ones who can actually stick around long enough to matter.

Meanwhile, in app-store land…

Speaking of patience.

For those following the Luna saga:

✅ Google Play approved us

❌ Apple is… Apple-ing

They’ve been asking for tiny tweaks:

– Bold this font

– Change that button text

– Nudge this pixel emotionally to the left

We’ve been running in polite, circular loops, but hopefully another week or so and Luna will officially be in the wild 🤞

See you all next week!