Ben's 1x1x1 - Going Pro - November 14, 2025 🚀
For those of you that are new here, every week I send what I call a 1x1x1.
One thought from my week.
One interesting find/tool from my week.
One image from my life.
Let’s dive in 👇
Thought from the week
Going Pro
It’s a fun time in the world of entrepreneurship.
Mainly because you can build, research, and test faster than I can get through a season of the Silo (10/10, put it on your “avoid my responsibilities” list).
Recently, I launched ANOTHER mini test for a web product that I thought could be the equivalent of bringing ice water to the desert (my favorite kind of market).
The product?
I’ll share more soon but it basically puts a beacon on your website letting AI tools like ChatGPT know you exist and the products and services you provide.
It 3 weeks, it’s doing $1,200 in MRR and growing at a clip of $350 in MRR per week.
The value prop / opportunity is pretty straightforward.
- SEO traffic is down 15-25% across the board (Bain)
- 95% of buyers are using LLMs as part of their buying process (Forrester)
- AEO (Answer Engine Optimization) will take over SEO in 3 years (SEM Rush)
- My favorite stat regurgitated in my own words: 88% of sites are totally dropping the ball when it comes to getting discovered (Webflow)
As many of you know from past newsletters, I love a good tailwind, and I couldn’t help myself on this one.
So I started building the tool and more importantly the funnel.
You may notice in part 3 of my kindergarten level funnel diagram that the product is “incomplete”.
We are doing manual work with every subscriber to compensate for the current product gaps.
Why?
Because I didn’t want to spend 100 hours building a Ferrari only to find out customers actually wanted a scooter.
Well now that we confirmed it, we’re at the phase that I call “going pro”.
To me, this means finalizing the product, and providing as much value as possible to the users to make the product as sticky as possible.
I think for my ADHD brain, this is the hardest part but absolutely essential to “finishing the job” and not dropping the ball.
Overall though, it’s an exciting time.
My message: test quickly, go pro later.
It guarantees you’re solving the right problems for the right people… and not spending your most precious asset (time) building a masterpiece no one asked for.
It’s a fun time to build cool stuff.
Let’s keep going.
Interesting Tool/Find
I Skied Down Mount Everest (world first, no oxygen)
Alright, stop what you’re doing and watch this masterpiece.
Image from my life
My wife became Luna’s first official user yesterday, which basically makes her both our Head of Product and our entire QA department.
This little pet-care app has been a work of love for almost a year now.
Lots of late nights, lots of “does this screen even make sense?”, and an unhealthy number of snacks.
We’ve still got miles to go, but seeing it on her phone made it feel real.
Luna is coming to an app store near you soon.
And yes… Mia already thinks she’s the star of the whole thing.