Ben Sampson
Life

Ben's 1x1x1 - August 2, 2024 🚀 - Back in the trough

For those of you that are new here, every week I send what I call a 1x1x1.

One learning, reminder, or interesting thought from my week. One interesting find/tool from my week. One image from my life.

Let’s dive in 👇

Interesting thought from the week

It’s been a really interesting exercise building and buying businesses in parallel.

Deals move slow and fall through constantly.

Builds always take longer than expected for testing and results. Builds also require lots of reps before finding a winner.

I’m definitely in a bit of a trough of sorrow.

God I hate the trough.

Animated meme of Will Ferrell as Ron Burgundy in a blue suit exclaiming “I DON’T LIKE IT!”

For those unfamiliar with the trough, here is my drawing of it (I’m clearly not an artist).

Hand-drawn sketch on lined paper titled “The Startup Curve” showing an early spike, a long flat “Trough of Sorrow,” then a climb back up

It’s always a mission to push through the trough but it almost always pays off.

#maximumeffort

Interesting find/tool of the week

I’m covering a small amount of tasks for Andrew who operates our Pono Ventures marketing agency while he’s out. As a result, I’m back in SmartLead (the tool we use for client outreach) and it just keeps getting better. Their inbox tool allows us to track, direct and manage leads for all our clients in one central location. God I love this product.

Image from my life

Two homemade fish tacos topped with pico de gallo and guacamole on a plate, next to a glass of red wine on a patio table

Is it sad that one of the most exciting items in my camera roll was homemade fish tacos?

See you all next week!