Ben's 1x1x1 - April 19, 2024 🚀 - De-risking
For those of you that are new here, every week I send what I call a 1x1x1.
One learning, reminder, or interesting item from my week. One interesting find/tool from my week. One image from my life.
Let’s dive in 👇
Learning/reminder of the week
De-risking
I think a lot more about risk than I have in the past. For the bulk of my professional life, I’ve been “risk-on” (god that was a fun decade) but now I analyze investments, deals, clients, and most importantly, my time, through a new risk filter.
I’m constantly asking myself “how can I de-risk this?”
Examples of me de-risking:
- The ability to liquidate equity in a startup investment when a secondary round of funding takes place.
- Taking equity in businesses for time investments rather than capital.
- Me having one glass of wine on Saturday night instead of four.
- (Bonus) Turning the tables and de-risking potential clients. I’ve loved doing this. I just did this with a really large growth marketing proposal. “Mike, if I can’t drive you results in 60 days, I will give you a full refund.”
This new filter has been super effective for me personally. Far fewer sleepless nights!
Interesting find/tool of the week
We build a lot of websites and the tech just keeps getting better. A team member just sent me a tool called Relume yesterday. It makes it super easy to generate sitemaps and wireframes. I think could be super beneficial for quickly aligning with clients on what the sites need to accomplish.
Image from my life
Wine tasting with the boys!